Why We Built Hopps

January 25, 2021

The best thing you can learn at an early age, is that you don't always have the answers. Whether you're a fresh graduate on your first real job or a seasoned Marketing VP, everyone needs help at work. As time has progressed, our ability to access help has progressed as well. Regardless of industry, finding help or answers when you're stuck at work usually involves 4 typical approaches:

  1. Internet searches
  2. Asking friends or coworkers
  3. Putting out network requests
  4. Hiring a specialist

The common theme across these approaches is that they are not optimized for time or accuracy with time and accuracy usually in an inverse relationship.

  • Internet searches are not tailored and can be difficult to accept as credible. 
  • Asking a coworker or an acquaintance generally have long lead times
  • Putting out a network request requires having a network in the first place and may not be the perfect solution.



The more time you spend on finding a solution, generally the more accurate it will be. Generally, finding the right solution in the least amount of time is usually the exception and not the norm.

Let’s pause and compare this to the current trend of expecting instant and credible solutions. Whether it’s sending money, hailing a ride, or getting our groceries delivered, we have come to expect error-free solutions in smaller and smaller chunks of time. So why is it that this trend is not more widely seen in our professional lives?

Well, it has, somewhat. We used email to communicate with coworkers, and now tools like Slack make communication faster and streamlined. We used to rely on hiring agencies to find third party help, and now hiring can be as easy as browsing UpWork profiles. Thanks to tools like Stripe and Robinhood, doing business has become a lot faster and easier for the common man.

But in a world where time is of essence, it’s almost counterintuitive that we haven’t found an efficient way to source solutions to skill-related problems faster.

This is why we built Hopps - to help connect those with the best knowledge with those who need that knowledge immediately. We believe that the best way to build teams is by upskilling and enabling instead of outsourcing and hiring. We are trying to achieve the holy grail of solutions - providing the best answers in the least time.

The core differentiators we considered important while building Hopps::


  1. Instancy - We wanted finding a person on Hopps to be as fast as a Google search. Only then could we change the behavior necessary to compete with search engines and available human resources.
  2. Only the Best Talent - We wanted to pursue and onboard only the best talent, because we wanted the solutions to be as accurate as possible. Only then could we compete with hiring an expert specialist.
  3. AI-Driven Matching To 1 - We wanted to use session data to match each session to the “best expert” available. No needing to pick through options or waste precious time trying to find “the one”.
  4. Learning on the Job - We wanted Hopps to be a learning platform just as much as it was a platform for finding solutions. By engaging only the best experts in the world, we wanted the best teachers too. (to learn more about upskilling, click here)


We truly believe that knowledge is an asset that can be distributed much more efficiently than is currently possible.


Imagine if you could instantly be connected to someone in the world with the exact skills needed to help you within minutes of you needing this help

Imagine if this person could teach you the skills needed to not only finish the job at hand, but also how to apply these skills to future problems.

That’s what we are building at Hopps.




Marketing 101