Step-by-Step Google Analytics Tutorials

By

Holden Nguyen

Google Analytics is a tool that can help you evaluate the strengths and weaknesses of your business. However, it is constantly changing. That makes learning and working with the interface difficult. To help you efficiently work with it, we asked our Hopps experts to share some of the most common questions people ask. Then we created quick tutorial videos for our Hopps Video Answers YouTube channel. 
These videos show you exactly how to tackle some of the most common Google Analytics issues with step-by-step instructions so you know exactly what to do! If you have questions, you can reach out directly to our Hopps experts to get tailored support. 

How Do I Analyze Cart Abandonment Rates in Google Analytics?

Watch Time: Just a tad over a minute!

Being able to monitor cart abandonment rates is a great way to find out how well your product is doing in the market. Thankfully, Google Analytics offers this feature. If you’re wondering how to access your personal cart abandonment rates, our Hopps expert can explain. 

You first need to go to the “Conversions” tab, which will take you to the “Ecommerce” section. From there, look for the “Shopping Behavior” subsection. A bar graph should appear on your screen with your customers’ shopping behaviors.

If you want to know which data set can tell you the cart abandonment rate, check out this quick video made by our Hopps expert. His expertise and knowledge can help guide you to success on Google Analytics!

How Do I Obtain the Total Number of Unique Users in Google Analytics?

Watch Time: 17 seconds under 2 minutes!

Seeing how many unique users you have is a great way to measure your company’s outreach and presence. Google Analytics offers a really simple way to see your total number of unique users. If you want to know how many of them your company has reached, just follow these steps.

All you need to do is establish a Google Analytics account! In the “Home” section of Google Analytics is a box that tells you how many unique users your company has reached. 

If you would like to see advanced metrics regarding your unique users, check out this video made by a vetted Hopps expert. You can learn how to access tons of useful data such as page visits, new users, and bounce rate! 

How Do I Block Bot Traffic from Analysis on Google Analytics?

Watch Time: Under 90 seconds!

Bot traffic is annoying. When we access our user data, we want to make sure our users are real people rather than automated bots. With Google Analytics, you can filter out bots from your user data to make sure you are getting the most helpful data to benefit your business.

To filter out bot traffic, make sure you have admin access on your Google Analytics account. Then go to the “Admin Settings.” From there, go to the section labeled “View Settings.” If you scroll down the page, you will find a line labeled “Bot Filtering.”

If you want to know exactly what to click, our Hopps expert will show you in this super-informative video about filtering bot traffic! 

How Do I Track Visits per Hour in Google Analytics?

Watch Time: A great way to spend a minute and 42 seconds!

Seeing how many visits your website has per hour is an effective way to measure marketing effectiveness. Google Analytics has the ability to share how many visits your site gets per hour. To see your own company’s rate, you can follow our Hopps expert’s steps!

First, select the “Acquisition” tab. Next,  go into the section labeled “Channels,” which is under the “All Channels” section. All you have to do from there is click the “Second Dimensions” button and search “Hour of Day.” That will give you a chart of your visits per hour under the format of year-month.

If you want to know how to build a custom report from this information, you can check out this video made personally by our Hopps expert!

How Do I Find the Behavioral Flow in Google Analytics?

Watch Time: A short minute and 13 seconds!

Utilizing behavioral flow can give you a strong understanding of what users gravitate toward on your website. Google Analytics equips you with the ability to learn your customers’ behavioral flow so you can effectively use it to continue improving and building your company. If you want to find your users’ behavioral flow, our Hopps expert has a simple solution.

First, leave the “Audience” tab, and click on the “Behavior” tab. Clicking on the “Behavior” tab will give you access to multiple subsets; one of which is “Behavior Flow.” All you need to do now is click on the “Behavior Flow” subset, and you will be on your way!

If you want more useful help from vetted Hopps experts, check out our awesome YouTube page. The page has tons of Google Analytics help that will definitely help you improve your business. 

How Do I Show a Breakdown of Events by Specific Pages in Google Analytics 4?

Watch Time: 82 helpful seconds!

Breaking down the events for specific pages can help you understand your customers’ behavioral flow as well as the most effective elements of your business. In Google Analytics, you can get this breakdown of events. If you follow these steps, you will be able to access all this helpful information.

Start by clicking on the “Analysis” tab. Then select the subsection “Analysis Hub.” You can then create a custom report. In the custom report, you will want to add the event name and the page title.

To visually see these steps, watch our vetted Hopps expert break it down in this super-helpful tutorial!