When it comes to choosing the right tools for your company, it can be overwhelming. That’s why we asked our Hopps SaaS experts to share their must-have tools. Our criteria? Go-to software they use on a regular basis, tools they highly recommend to Hopps customers, and software that can significantly drive growth, innovation or productivity. In essence, these are the tools our Hopps team can’t live without!
Zapier is a work automation tool that connects 4,000-plus apps so you can seamlessly and easily connect various tools in your tech stack.
Wendy Halson, Head of Customer success here at Hopps, knows that Zapier is helpful for automating manual and redundant tasks. That’s one of the many reasons why she loves the application!
“Efficient systems and automation are critical for keeping a Customer Success team focused on our priorities. Zapier has provided a great solution by allowing me to automate workflows without reliance on engineering resources — eliminating a lot of manual work and reducing the potential risk of tasks or information falling through the cracks,” says Wendy. “It’s a game changer for small businesses who aren’t ready to spend thousands and commit to complex software deployments and building heavy-duty integrations.”
Airtable helps you build custom applications without needing to learn code, allowing you to streamline processes, workflows and projects.
Joseph Pigato, Head of Marketing here at Hopps, believes that this is truly a tool that’s worth the investment because it makes his life so much easier — for both marketers and non-marketers a lot. (Though we marketers do love the colorful UX/UI design of this tool most especially.)
“Airtable allows you to easily organize content, data, production planning, campaign management, and more. You can think of it as a more sophisticated and flexible spreadsheet. That may be putting it lightly — you can think of it as a much more sophisticated spreadsheet,” says Joseph. “There’s a little bit of a learning curve, but Airtable offers a fantastic library of on-demand resources, including videos, to help you get started. Here’s why it’s worth the investment: First, you’ll be more organized and efficient across projects. Second, you’ll look like an absolute rockstar with it’s simplicity, beautiful design, and next-level features.”
Joseph’s advice: It’s worth the time to get really quick help setting up and learning Airtable when you get started. You don't need much of a push but you'll get a ton out of it if you can get the basics in place coming out of the gate. If you spend just a little time to customizing Airtable to fit your team’s needs and set up useful integrations (looking at you Zapier!), you’ll move much more efficiently.
Monday is a combination project management, CRM, ad campaign and customer management tool. While Monday has plenty of competitors on the market — looking at you Asana and Airtable — our team uses it on a daily basis.
Jake Cohen, Head of Growth here at Hopps, shared why he chose this tool to better collaborate across teams.
“It took me a while to really get the hang of using Monday, but once I did it became an invaluable tool in my day-to-day work. As is the nature of a startup, I wear many hats on any given day, and I’m constantly bouncing from one project to the next,” says Jake. “Before implementing Monday, it was hard to stay on top of deadlines and remember which tasks I had on my plate. Monday made it easy to understand my workload and help me better prioritize my own work, while providing transparency across our entire team to improve communication and collaboration. I highly recommend Monday if anyone is working on a team that moves as fast as we do here at Hopps!”
We all know how much time can be wasted sharing important information when your team’s schedule is too packed for another meeting. Video tool Loom allows you to easily create short videos capturing footage from both your device camera and screen, so you can create video updates, tutorials or cut out unnecessary meetings. It takes less time than typing out a thoughtful email, and the free version even allows you to create five-minute videos.
Hopps’ marketing leader Joseph is a huge fan — he recommends Loom all of the time. What does he love about it? “Rather than typing a bunch of stuff up, I create a quick Loom video to capture all of the important details I want to share. It’s easier and more efficient to express myself, particularly when giving creative feedback — let’s say for design or content projects,” Joseph explains. (He may have used Loom this week for that very purpose!)
“You can create a quick video in one minute as opposed to something that would take five minutes to type out, and even longer to schedule for discussion. With Loom, everything is more clear, and there’s less back and forth. I don’t know how people lived without it. It’s an absolute no brainer!”
Hotjar is a powerful tool that offers deeper insights into your customers’ behaviors via analytics and feedback. Trusted by companies such as Microsoft, Adobe, Nintendo and T-Mobile, Hotjar creates a visual heatmap of customer behavior patterns across websites and apps. It captures critical details on customer feedback, surveys, and more. Wendy relies on Hotjar to unlock customer insights that enable Hopps’ continued growth.
“As a startup, we move fast and deploy product updates on a quick cycle. While hearing feedback directly from our customers is always my favorite way to understand how they feel about new features, I also rely on faster and more comprehensive methods to look at customer behaviors and trends,” explains Wendy. “Hotjar gives me an almost real-time opportunity to identify what’s working or not and where we can most strategically deploy resources to bolster adoption, engagement, and retention.”
Sana Ahmad, who focuses on Talent Acquisition at Hopps, is a firm believer in social media tool Sprout Social, which allows you to schedule social media posts, monitor conversations, measure social channel performance, and much — and we mean much — more.
“We live in an era where the entire world is on social media, and it’s increasingly important for businesses and brands to have an active, and strategic, presence on the platforms that will drive the most impact for their growth. But it is very overwhelming to keep pace with posting, commenting and managing channels,” says Sana. “I like to use social media posting platforms such as SproutSocial, where I can easily schedule all my posts in advance, leverage their social listening features in one integrated tool, and quickly pull reports that let me know how our channels are doing. SproutSocial also has a wealth of resources to help businesses of every size grow their social channels, and social commerce.”
Where Do Marketers Go for Help?
With a focus on growth, operations and optimizing his time, Jake also recommends Snov.io. It’s a comprehensive CRM and sales automation platform that can assist with everything from lead gen to email tracking to contact management. In fact, there’s a free email tracking extension for Gmail that lets you track email opens and clicks, schedule emails for later delivery, and pull engagement reports.
Using Snov.io allows Jake to understand how well his emails are performing — including whether or not the recipient even opened it. This could be extremely important for every small business to know as well as it will inform how you handle customers and prospects at various stages of your funnel.
“Snov.io is probably the tool I use most on a daily basis. Snov.io’s email tracker allows me to understand if the email I’ve sent has been delivered, opened and clicked by the recipient. Since I am in a sales and client facing role, I’m constantly sending important and time-sensitive emails,” explains Jake. “How the lead has interacted with my email can tell me a lot about their interest in our solutions, and how I can follow up, or offer further support. If you’re someone who’s sending a lot of emails on a daily basis, this email tracker can be a godsend and provide you with some much-needed peace of mind.”
In today’s highly-digital world, we live by analytics. We need to know to how our customers are responding to our brands, our marketing strategies, content, and more, so we can pivot and improve our campaigns as needed. Hopps expert Kristina Momchilova embraces both SEMRush and Google Analytics when working with customers, because she understands how important it is to have tools that make tracking your business performance analytics as easy as possible.
“Semrush is a really great paid tool that I would recommend to any businesses for both their SEO and paid search. With Semrush, you can see backlinks, track keywords you want to rank for, and even use their SEO article optimization tool,” shares Kristina. “Additionally, you can see a lot of great competitor data in terms of what they are bidding on and what their ads look like — which is immensely useful!”